Tomorrow Is my Future

Project Definition

About The Web Design Project:
About this project, I need to redesign one the commercial website for Lee Kum Kee Company which the site is www.home.lkk.com. This is actually the Chinese Oyster Sauce product site. About this product, it is one the seasoning for food. It Is the Chinese Traditional Company that selling the products of Chinese food. Some recipes and the ingredients of the Lee Kum Kee food products are sharing around and the food service will be providing to everyone. The purpose we design this is to attract more people to know more advantages for this company.

About The Lee Kum Kee Product:
Lee Kum Kee is a food company which specialized in manufacturing oyster sauce and a wide range of authentic Chinese and Asian sauces founded by Mr. Lee Kum Sheung in 1888 in Nanshui, a small town in Guangdong. Its primary brand, Lee Kum Kee is well known throughout China and the Overseas Chinese community.
http://en.wikipedia.org/wiki/LeeKumKee

Current Site's Analysis Goals

Improvement:
Instead of all texts, try to have more pictures for them to look at. For all users especially those house wives maybe they are quite busy, so for the navigation bar, we have to make it more convenient for them as possible, so that they won't lost what they want to look at.

Always update the newest food, recipes, cooking method to them. Purpose for users they are actually not only looking for the products, but is a new way of cooking method. To show the user how good for the dishes, we have to show more examples to them.

If possible, we can also have more events and activities to them which is relating the food of cooking.

Maybe they can have some different provide areas suit for different users' requirement like downloading some pictures, calender, recipe books, newsletter and cooking sharing movie.

For others area, there can have one of the functionality for all cooking fans who can share their cooking method, ingredient and some recipes to each others.

Target Audience

For people who like to cook and find the new way of cooking method especially those house wife. Their ambition is more on cook. So we have to show more prove to them by using the Lee Kum Kee product is actually can cook such a nice and delicious food and show the population of the product using like showing them some awards when using the product to participate and some of the restaurants are using the Lee Kum Kee product for their main food also.

Client's Analysis

Background Informations:
Kum Sheung Lee started production of oyster flavoured sauce and founded the company Lee Kum KeeTM in 1888. His family business continued to grow for years, but in 1902, the oyster flavoured sauce factory was destroyed by a fire. In response to this misfortune, he moved to nearby Macau and continued the oyster flavoured sauce business. He eventually moved the headquarters to the more prosperous city of Hong Kong with his sons, Shiu Dang and Shiu Nan, in 1946.

Unique Selling Point:
- A Reliable Company
- Good service for the food products
- Good achievement for the Company
- A wide range of authentic Chinese and Asian sauces
- One of the long history Chinese Traditional Company
- Consider the more population products using and one of the successful company in the world
- Combination of high standards in food safety
- The objective of promoting the Chinese Traditional Food is mainly for healthy food
- Provided different web locations for different countries' users

Business Site Goals

Short- term Site Goals:
To actually attract those user to look for the product, first we have to make some nice dishes' photos which is to let user see more and make them get attention for it. And so they will attract by those delicious food, so they will start to look further more and find the way of how to cook it. Then that is the time we start to promote and introduce the Lee Kum Kum product to them.

For those newest, they probably may not know the product for the suitable way of cooking. So in order to make them to get interested, we have to show them some of the cooking methods and some skills and also show them all the different dishes to suit for which kind of product.

For the old users, they already know the product, but they probably may not know the good way of cooking by using the Lee Kum Kee product. So that we have to provide some of the recipes to them for how to cook some nice and delicious food.

But maybe not long after, they will get bored of eating the some kind of food and same methods of cooking, and probably they will lose interested for it and decide to choose for other brand of the product. So in order to attract people and get people to have more attention and more interested to look further more, so if possible we have to always update the newest way of cooking methods and newest recipes to them.

Long- term Site Goals:
For long-term site goals, we can have some events and activities to those Lee Kum Kee members.

Maybe we can held some cooking competition event by using the Lee Kum Kee product. Through this outdoor event, we also can have people who pass by the event and maybe some foreigners they never try the product before, so that is the time to let them have a chance try this product.

Maybe we can have a part of the glasses collection activity which combining all the Lee Kum Kee empty glasses. For people who participate and collect until the particular amount, maybe we can have some awards for them. Through this activity, in addition to let people to buy the products, further more we can also encourage people to do some recycle works.